Frank Kern is undisputedly one of the best, well known and highly respected internet marketers on the planet. He is best known to be behind one of the biggest ever launches on the internet that grossed around $23.8million in a matter of 24hours, since then the popularity of Frank Kern has truly skyrocketed as he is seen as one of the masters of conversion in the IM space and is the highest paid internet marketing copywriter in the world. Frank’s products and campaigns are based on direct response values of which he learnt his mentor Dan Kennedy, he originally started in business as a door to door salesman selling credit card machines in Macen Georgia, he then looked towards the internet to market this product and immersed himself into the darkside of becoming a spammer. After coming to the realization that this is not really the best way to go about business on the internet, Frank then became a student of information marketing, he began to sell a course + resale rights of a product named ‘Instant Internet Empires’, this resulted in some legal problems for Frank as many people began to sell his product under the name of ‘Frank Kern‘ with some unethical marketing tactics, because of this, Frank was sued by the FTC in 2003.
At that point, Frank Kern began to shy away from teaching internet marketing strategies and instead had a product created about explaining how to teach your parrot to talk and selling this on clickbank. This product was making him around $3500 per month, which helped him and his partner Ed Dale stumble on a formula named ‘The Underacheiver Method’. After also creating a million dollar per year business out of a dog training product, Frank found himself slowly coming back into teaching internet marketing and shortly after released a truly game changing course named ‘Mass Control’. Mass Control caused quite a stir in the industry and is arguably one of the best internet marketing strategy courses ever to be created, within this course, Frank spoke about how to convert prospect subscribers into customers and raving fans through email marketing. Franks most latest release, and possibly his final product was called list control. Within list control, Frank Kern teaches his students how to build and email list within their chosen niche and how to give them the most value you can whilst making the most money possible. It is now rumoured that Frank Kern has retired from the internet marketing industry.